Kathryn Aragon
Executive Coach for Growth-Driven Leaders
We talk a lot about quality content. But what exactly does that mean? What qualifies as "good content"? How does the quality of the content on your website impact growth? In this article, I share …
Continue Reading about Quality Content: What Is It, Why It Matters, and a 13-Point Checklist →
I originally published Content Shock in December 2014, and it's as relevant today as it was then, possibly more so. I'm republishing it today, nearly ten years later, with a few notes on what I'm …
Continue Reading about Set Your Marketing Strategy to Avoid Content Shock →
Marketing for SaaS takes more than a content marketing strategy, promotions aimed at your target audience, and advertising. And it goes beyond MQLs (marketing-qualified leads) and SQLs …
Continue Reading about SaaS Marketing: A Revenue-First Approach →
In 2023, 4.3 billion people worldwide — half the world's population — used email. By the end of 2026, that number is expected to be 4.7 billion, with more users and each user having multiple email …
Continue Reading about Email Personalization: What It Is and How to Do It Right →
I couldn’t help but laugh… Thinking about the SEO package I was creating for a new client, I was visualizing milk and cookies. If that seems like a weird association, you’re not wrong. But it …
Continue Reading about Good SEO: The Milk and Cookies of Marketing Tactics →
As a social media marketer, wouldn’t it be nice to have a crystal ball to predict what content will go viral? Fortunately, you don’t need to be gifted with clairvoyance to know what content …
Continue Reading about Social Media Analytics: How to Track Social Content Performance →
