Kathryn Aragon
B2B Growth Consultant
With the first quarter behind us, new trends are already taking shape. With regards to email marketing, 2014 was all about responsive and mobile design. So what's new in 2015? Today's infographic, …
Continue Reading about Email Marketing Predictions for 2015 →
Marketing is like anything else we do. Depending on what’s trending, one strategy or idea takes the limelight, leaving everything else in the shadows. So depending on who you’re following, it may …
Continue Reading about How to Take Your Customer Relationship to the Next Level →
There’s a new catch-word being tossed around by marketers: transparency. According to Neil Patel, it the “new marketing.” According to James Sherer, it’s a “content opportunity.” I’m not alone in …
Continue Reading about Transparency: High Attraction or High Risk? →
After 18 years in the writing business, a lot people have asked me, ‘How do you come up with such great stories?’ It goes back to the days of swing sets and monkey bars; when girls were still …
Continue Reading about How to Write a Blog Post: It’s as Simple as the 5 W’s →
As a content marketer, your goals may be different than for other marketing tasks. Engagement, traffic, brand loyalty. Got it. But what about helping you sell more products? How do you integrate …
Continue Reading about Create Content that Sells [Without Making the #1 Content Mistake] →
How do you win the marketing game? Well, to start, you don’t just wing it. Top marketers always have a Game Plan. And while it’s flexible and can change on the fly, for the most part, they stick with …
