In the world of SEO, there’s a new tactics that may, at first glance, look more like social media than traditional optimization. That tactic is Google+. For Google, search is a product, and its …
How to Write Content that has the Power to Seduce
Okay, so you bought into content marketing. You and 91% of B2B marketers, according to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends. But let’s be honest. The fact that you …
Continue Reading about How to Write Content that has the Power to Seduce →
Digital Marketing: What to Expect in 2013
What can you expect for your digital marketing in 2013? Here's my take on the trends... …
Continue Reading about Digital Marketing: What to Expect in 2013 →
Social Content Planning for the New Year
If you’re a social content marketer, your marketing plan doesn’t end when you schedule your promotions and strategies. You also need an editorial calendar, which serves as your content communication …
Continue Reading about Social Content Planning for the New Year →
12 Tips for Successful Marketing Campaigns
If you run marketing campaigns for your business, you know what a challenge it can be to keep all your projects on target and on schedule. But it's not something you can just "wing it" on and …
Continue Reading about 12 Tips for Successful Marketing Campaigns →
Anatomy of a Marketing Campaign
Ever do this? Craft a killer landing page for your website, get everything loaded and running, and then sit back, waiting for the sale to pour in. But you wait and wait… and wait. No results. You …
