Have you noticed? Every now and then, a particular idea takes hold and every content writer in your industry writes about that one topic. Sure, some posts are interesting. Some add to the …
Can Your Subscribers Read Your Emails? (And How to Make Sure They Can)
When you wake up in the morning, what’s the first thing you do? If you’re like 61% of other smartphone users, you check your email. Probably in bed. Right after shutting off your alarm. While …
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How to Write Content When You Hate Writing
Don’t like to write? You’re not alone. But you’re also about to face a crisis. Content marketing, which has become THE marketing strategy in our social marketplace, demands a lot of writing. …
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How to Write Content that has the Power to Seduce
Okay, so you bought into content marketing. You and 91% of B2B marketers, according to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends. But let’s be honest. The fact that you …
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Digital Marketing: What to Expect in 2013
What can you expect for your digital marketing in 2013? Here's my take on the trends... Downgrade of Facebook I predict that Facebook will become less important to businesses that don’t …
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Social Content Planning for the New Year
If you’re a social content marketer, your marketing plan doesn’t end when you schedule your promotions and strategies. You also need an editorial calendar, which serves as your content communication …
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