As marketing becomes more competitive, the demand for quality content is at an all-time high. Enter AI writing tools, the game changers transforming the way we create. These innovative …
9 Headline Formulas You Can Use to Boost Social Engagement
Want better engagement with your content? You have about three seconds to hook their attention. And the best way to do that is to study the masters — 1950's ad men. David Ogilvy said it best in …
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The Key to Marketing Success: What’s the Big Idea?
It’s so easy to be distracted by new technology, channels, and media, some of the foundational principles get overlooked. The big idea is one such principle. As David Ogilvie said, “It takes a big …
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Buyer Persona: What It Is & How to Create It
If you cannot pinpoint who you are selling to, you also probably cannot effectively sell to them. The digital age has blessed us with the power of targeted marketing. However, unless you know the …
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Content vs. Copy: Which is Better for Marketing Success?
I hear this discussion all the time. I see it in writers' forums. I hear it from clients and friends. It's an underlying assumption that copywriting and content writing are distinctly different, and …
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How to Make Your Landing Page Convert (5 Crucial Steps)
How do you make your landing page convert? Sadly, it's not as easy as it looks. Your landing page has to do more than look pretty. It has to be exactly what your customers want, and it has to …
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