Kathryn Aragon
B2B Growth Consultant
You've heard the key to business success: location, location, location... Online businesses are no different. For us, a website is prime real estate, as valuable as the key spot in a busy shopping …
Continue Reading about 5 Tips that Can Instantly Improve Your Web Pages →
In the days before computers, if you wanted to sell something, direct response was your best bet. It didn't matter what your media was -- ad, radio spot, television commercial, or sales letter -- …
Continue Reading about No Need to Yell at Your Online Visitors →
Are you happy with your search engine rank? Does your website attract the traffic you need? The solution may not be another traffic-generating program. Or even some new SEO trick that promises …
Continue Reading about Build a Better Website: Secrets of a Web Writer →
From the folks at Copyblogger comes this helpful graphic: Like this infographic? Get more content marketing tips from Copyblogger. The truth is, there's no way to become a writer by simply …
Your research is done. Your strategy is set. It’s time to start writing copy. How do you begin? Before letting the words flow, you need to decide on the strategic approach that will best express …
Continue Reading about Direct Response Copywriting: 13 Formats for Winning Campaigns →
“Perception is reality.” That’s how my professor started every marketing class, repeating the words as a mantra until they became a permanent part of our thinking. Even so, when you’re on the …
Continue Reading about Why Some Promotions Sell and Others Fail →
