Kathryn Aragon
B2B Growth Consultant
Direct mail has been replaced by email. Advertising has been trumped by content marketing and social media. New technology and new media are quickly putting traditional marketing tactics (and those …
Continue Reading about Marketing Results: Have they changed? →
Want to learn copywriting? Already writing copy but want to get better? Ready to turn your skill into a business? Writing sales copy, whether online or in print, seems easy enough, especially if you …
Continue Reading about 8 Copywriting Books You Need on Your Bookshelf →
It’s an odd world. Readers are now skimmers. Yet they crave information. Google rewards content, not keywords. Yet keywords are the foundation of search. What’s a marketer to do? …
Continue Reading about Google vs. Your Readers: How to Produce Quality Content for Non-Readers →
We don’t need statistics to know that people don’t read. But the numbers are important, so here they are. According to The Literacy Company: 44 million adults in the U.S. don’t read well enough to …
When you address your reader, whether online or in print, she’s in the flow of her own life. You can either interrupt that flow or join it. Your prospect has a conversation already going on in her …
Continue Reading about Don’t Interrupt Your Prospect… Join Her →
Right now moving on my mind. No, I’m not moving. But my friend is. And I’m helping her pack. It’s an interesting thing, packing. While you’re sorting through all your possessions, deciding what goes …
Continue Reading about Packing a Promotion: Decide What Matters →
