Building a profitable business — especially in a sluggish economy — can be a challenge. It’s even harder when you factor in new technology, industry changes, and changes in marketing and …
Direct Response Copywriting: 13 Formats for Winning Campaigns
Your research is done. Your strategy is set. It’s time to start writing copy. How do you begin? Before letting the words flow, you need to decide on the strategic approach that will best express …
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Why Some Promotions Sell and Others Fail
“Perception is reality.” That’s how my professor started every marketing class, repeating the words as a mantra until they became a permanent part of our thinking. Even so, when you’re on the …
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The Simple Way to Find Your USP
One of the most challenging assignments for any marketer is the elusive (and intimidating) unique selling proposition (USP). "Own a piece of the market," instructs your marketing manual. Okay, but …
Beg, Borrow and Steal… with Integrity
Is there ever such a thing as pure, unadulterated creativity? Probably not. Which is why even great writers like Shakespeare borrow ideas and plots. Hey, if Shakespeare wasn't above a little …
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3 Copywriting Tips from the Bard
When you think of copywriting tips, it isn't Shakespeare who typically comes to mind. Maybe it's because he wrote in King James English or that we study him in advanced English classes. But …
