Wondering if content marketing is right for your business? Content marketing is one of the most powerful promotional strategies being used by businesses of all sizes, across all channels, in all …
The Right Way to Think About Content
To understand how successful content marketers think about content, you must understand what it is and what it isn’t. Let’s start with what it isn’t. Content as marketing The truth is, content …
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Content Marketing Tip #2: Connect with Your Readers
The one criteria for succeeding as a publisher is to connect with your readers. That means you have to know your audience so well you can talk to them like a best friend. As content marketers, we are …
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Content Marketing Tip #1: Know Your Reader
You may have heard the old marketing maxim, “If you target everyone, you target no one.” This is especially true for content marketers. To succeed at content marketing, you must address the specific …
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What Your Prospect Wants to Know
Do you care about your customers? You make a sale for one, and only one, reason. Purchasing from you, there’s more in it for your customer than with any of your competitors. That being said, does …
How to Profit by Making Your Content Free
How do you approach content marketing? Do you favor paid or free information? I’m going to tell you why I think free is your best bet, especially early in the sales cycle. But first, let me tell you …
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