In 2011, only a fourth (26%) of marketing professionals reported their felt overwhelmed by social media. Only 9% felt it makes their life easier. Fast-forward to …
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Precision Marketing: How to Boost Revenue With Relevance
Customers have never had it so good in the sense that they are now being presented with so many choices when it comes to brands and companies that offer unique products and services. On the flip …
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Is Marketing Technology Helping or Hurting Your Business?
My husband said something last night that caught my attention: “Technology was supposed to make life easier. But instead, it’s made everything more complicated.” I couldn’t agree more. Particularly if …
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Customer Engagement, A Lesson from Zappos
When it comes to marketing, it doesn't matter what you're trying to achieve, customer engagement is probably key. Want more traffic? Engage visitors with a well-written, informative …
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Specifics Sell: How Little Details Can Return Better Website Results
For writers, this is a medium-level skill. For marketers, it’s as basic as bacon and eggs for breakfast… Specifics sell. If you use generalities in your copy or make vague claims about your product, …
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Forget Facebook, Toss Twitter: Promote Your Stuff on These 3 Networks
Social media is the go-to space for promoting digital products or services. But while everyone battles for Facebook and Twitter domination, others go completely ignored. Smaller, tighter communities …
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