Kathryn Aragon
B2B Growth Consultant
Google rewards it. Web experts recommend it. Users have no patience for sites without it. What is it? Usability. Now that the world is primarily digital, your website must be easy to use. And …
Continue Reading about 6 Simple Changes That Will Improve Your Website’s Usability →
When you wake up in the morning, what’s the first thing you do? If you’re like 61% of other smartphone users, you check your email. Probably in bed. Right after shutting off your alarm. While …
Continue Reading about Can Your Subscribers Read Your Emails? (And How to Make Sure They Can) →
Don’t like to write? You’re not alone. But you’re also about to face a crisis. Content marketing, which has become THE marketing strategy in our social marketplace, demands a lot of writing. …
Continue Reading about How to Write Content When You Hate Writing →
In the world of SEO, there’s a new tactics that may, at first glance, look more like social media than traditional optimization. That tactic is Google+. For Google, search is a product, and its …
What can you expect for your digital marketing in 2013? Here's my take on the trends... …
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If you’re a social content marketer, your marketing plan doesn’t end when you schedule your promotions and strategies. You also need an editorial calendar, which serves as your content communication …
Continue Reading about Social Content Planning for the New Year →
