Even if you’ve never met one, you can probably guess what a business writer or commercial writer does. The term copywriter is a bit more of a challenge. Logic tells us that a copywriter writes copy. …
Marketers: What’s Your Point?
Writers, marketers, communications experts: it’s time to recall a foundational truth that can make a huge impact on your results. No matter what you write, no matter what communication you put in …
Fad Marketing v. Reason-Why Marketing
When it comes to marketing, which is more important: getting attention or getting results? Advertising trends suggest most marketers believe getting attention is the way to get results. But is that …
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