When you think of copywriting tips, it isn't Shakespeare who typically comes to mind. Maybe it's because he wrote in King James English or that we study him in advanced English classes. But …
How to Make Your Marketing Stick
Your message is clear. You've targeted your ideal prospect. And your offer is irresistible. But you're still not getting the responses you need! If this sounds like your problem, your marketing is …
Do You Make These 4 Marketing Mistakes?
Success in marketing depends on one thing: delivering an irresistible offer to the people who are most likely to respond. Sounds simple, right? Nothing could be further from the truth. Because …
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Why Marketing Matters
When it comes to building your business, having a great product or solution isn't enough. You need customers. Watch this video to learn more... …
Keep Your Customers Coming Back for More
We come to the end of "Love Your Customer" month. Each week we've covered things you can do to build your business by putting your customers first. Today, we wrap up with a focus on long-term …
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How to Build Trust and Wow Your Customers: The Easy Way
This month, we're exploring ways to love your customer. We've already discussed two methods, honest respect and extreme value. Today we talk about the importance of customer service. The …
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