What can you expect for your digital marketing in 2013? Here's my take on the trends... …
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Social Content Planning for the New Year
If you’re a social content marketer, your marketing plan doesn’t end when you schedule your promotions and strategies. You also need an editorial calendar, which serves as your content communication …
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Annual Planning: How to Keep Your Projects on Track
Last week, you decided the promotions and strategies you wanted to focus on in your 2013 marketing plan. (If you didn’t do that already, now is a good time. Read Get a Head Start on Next Year's …
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Get a Head Start on Next Year’s Marketing Plan
As the year winds to an end and most of your marketing projects are done (or close to it), it’s tempting to give a sigh of relief and take a holiday break from marketing. But knowing that’s the …
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12 Tips for Successful Marketing Campaigns
If you run marketing campaigns for your business, you know what a challenge it can be to keep all your projects on target and on schedule. But it's not something you can just "wing it" on and …
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Anatomy of a Marketing Campaign
Ever do this? Craft a killer landing page for your website, get everything loaded and running, and then sit back, waiting for the sale to pour in. But you wait and wait… and wait. No results. You …
