Kathryn Aragon
B2B Growth Consultant
One of the biggest challenges in social media marketing is that social and selling don’t seem to go together. If anything, they’re opposites. Yet social media is slowly becoming a mainstream …
Continue Reading about Selling on Social Media: Find the Friend Zone →
Someone asked me the other day how many touches would make an effective marketing campaign. Marketing “gurus” have suggested three touches as the ideal. For the people who follow them, that number …
Continue Reading about How Many Touches Make the Ideal Marketing Campaign? →
Social media marketing is challenging because it’s not just marketing. It’s marketing and relationship. If you’re like many marketers, you struggle to be relational yet still get results. The …
Continue Reading about How to Use a Call to Action in Social Media →
If you haven’t done so already, it’s time to update your Twitter profile. A few weeks ago, Twitter rolled out a new header feature, similar to the Facebook’s timeline banner. It’s a nice change …
Continue Reading about How to Create Your New Twitter Header →
Marketing used to be interruption-style communications: people yelling on the street corner, print ads, radio and TV spots, direct mail, you name it. Its goal was to scream, “Look at me!” so the …
Continue Reading about Marketing Has Changed: Are You Keeping Up? →
Marketing has changed. More importantly, it’s continuing to change at an accelerated pace. These aren’t slight changes that require a small adjustment on your part. They’re massive technological …
