More than 75% of U.S. households use social media, according to a mid-2010 report by Nielson Company. And it accounts for more than a fifth of their time online. Listen to these stats: 20% of …
Blog
Branding vs Marketing: Which Is More Important?
The debate continues to rage. Which is more important, branding or marketing? Or are they two gears in one machine? As we discussed last week, marketing is the process of getting people who need your …
Continue Reading about Branding vs Marketing: Which Is More Important? →
The Most Valuable Brands Are Always on our Minds
In Interbrand's Best Global Brands 2010, the five most valuable brands are: Coca-Cola IBM Microsoft Google GE How valuable are they? Anywhere from nearly $43 million to $70 million. In …
Continue Reading about The Most Valuable Brands Are Always on our Minds →
8 Ways to Help Your Customers Know, Like and Trust You
According to John Jantsch, “Marketing is getting people who have a specific need or problem to know, like and trust you.” Why know, like and trust? Because your business isn’t about selling …
Continue Reading about 8 Ways to Help Your Customers Know, Like and Trust You →
How to Make Your Product Irresistible
What goes on in the mind of your prospect when she’s considering a purchase? If you’ve never given it much thought, you’re leaving money on the table. Lots of it. Let me explain. Contrary to …
Continue Reading about How to Make Your Product Irresistible →
Make Your Prospects Believe
I’m sitting in my office now, my roll-top desk at my left elbow, a big picture window in front of me. It’s cold outside, and a chill has settled like fog over the room. A steaming cup of tea sits …
