Kathryn Aragon
B2B Growth Consultant
You may or may not have heard about it. There was a mix-up at Nutella a few weeks ago that resulted in a cease-and-desist letter being sent to their biggest fan. Big mistake. Fortunately, the folks …
Continue Reading about 11 Ways to Create High-Value Fans and Followers →
One of the most challenging decisions for marketers is figuring out how to allocate your advertising spend — especially with the number of possible digital channels growing as rapidly as they do. A …
Continue Reading about The Formula for Advertising Success →
Unless you live under a rock, you heard about bombs at the Boston Marathon and the explosion in West, Texas, last week. My thoughts and prayers continue to go out to the people of Boston and …
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Google rewards it. Web experts recommend it. Users have no patience for sites without it. What is it? Usability. Now that the world is primarily digital, your website must be easy to use. And …
Continue Reading about 6 Simple Changes That Will Improve Your Website’s Usability →
Do you ever get an email that makes you stop and think, “Wow. I should do something like that”? This is one that arrived in my inbox last week.… …
Continue Reading about One (Often-Overlooked) Email that All But Guarantees Engagement and Sales →
You’ve probably heard that guest blogging is a powerful traffic-building strategy. But traffic isn’t the only reason to start publishing on other blogs. Getting your name on big-name blogs gives …
Continue Reading about 12 Commonsense Rules for Scoring Big as a Guest Blogger →
