Kathryn Aragon
B2B Growth Consultant
Google’s new Penguin updates hit many content marketers hard. But future updates shouldn’t be a worry if you stop focusing about old-style SEO. The bottom line in search engine optimization is …
Continue Reading about What Matters Most In Content Marketing →
It’s been a little more than a month since Google released the newest algorithm change, dubbed Penguin. (Gotta say, it’s a mystery to me where they get these update names!) Already, a little more …
Continue Reading about Google, Penguin and Panda: The New Face of SEO →
One of the most challenging assignments for any marketer is the elusive (and intimidating) unique selling proposition (USP). "Own a piece of the market," instructs your marketing manual. Okay, but …
Is there ever such a thing as pure, unadulterated creativity? Probably not. Which is why even great writers like Shakespeare borrow ideas and plots. Hey, if Shakespeare wasn't above a little …
Continue Reading about Beg, Borrow and Steal… with Integrity →
When you think of copywriting tips, it isn't Shakespeare who typically comes to mind. Maybe it's because he wrote in King James English or that we study him in advanced English classes. But …
Your message is clear. You've targeted your ideal prospect. And your offer is irresistible. But you're still not getting the responses you need! If this sounds like your problem, your marketing is …
