Kathryn Aragon
B2B Growth Consultant
Last month I attended the Self-Publishers Online Conference (SPOC) by Susan Daffron, author of Publishize. I have to say, it was one of the best online conferences I’ve ever attended. (Let me also …
Continue Reading about What SPOC Taught Me About Content Marketing →
Three keys to content marketing are ideas, distribution and readers. For each of these goals, is there a better tool than Twitter? If you want to know what others are talking about, tune into …
Continue Reading about Drink up. Twitter Tastes Sweet to Content Marketers. →
Your customers are talking. Are you listening? When you tune in to your customers and respond to their needs, you can win their hearts. But the opposite is also true. Remember the “Dell sucks” and …
I recently read an post by {grow} blogger Mark Schaefer that reported a debate over the role of Brands as Publishers. Interesting discussion. The idea behind content marketing is that brands can …
Want to learn copywriting? Already writing copy but want to get better? Ready to turn your skill into a business? Writing sales copy, whether online or in print, seems easy enough, especially if you …
Continue Reading about 8 Copywriting Books You Need on Your Bookshelf →
It’s an odd world. Readers are now skimmers. Yet they crave information. Google rewards content, not keywords. Yet keywords are the foundation of search. What’s a marketer to do? …
Continue Reading about Google vs. Your Readers: How to Produce Quality Content for Non-Readers →
