Kathryn Aragon
B2B Growth Consultant
It’s an odd world. Readers are now skimmers. Yet they crave information. Google rewards content, not keywords. Yet keywords are the foundation of search. What’s a marketer to do? …
Continue Reading about Google vs. Your Readers: How to Produce Quality Content for Non-Readers →
Correct me if I’m wrong, but it seems to me that content is the new SEO. Since the Panda update in February: Many sites' traffic fell by more than 70%. Sites with high keyword ratios were …
We don’t need statistics to know that people don’t read. But the numbers are important, so here they are. According to The Literacy Company: 44 million adults in the U.S. don’t read well enough to …
Writers, marketers, communications experts: it’s time to recall a foundational truth that can make a huge impact on your results. No matter what you write, no matter what communication you put in …
Social media marketing has definitely found its way into the mainstream marketing toolbox. In fact, it's fast becoming one of our favorite tools. According to a recent study by Alterian, each of us …
Continue Reading about Social Media Overload: The Metrics that Matter →
Gone are the days of push marketing. Two-way marketing, we’ve discovered, is far more powerful, building strong customer engagement. But what if you don’t already have a loyal following? What if …
Continue Reading about 4 Keys to Strong Prospect Engagement →
