Writers, marketers, communications experts: it’s time to recall a foundational truth that can make a huge impact on your results. No matter what you write, no matter what communication you put in …
Visualization and the Writing Process, Part 2
This is part 2 in a two-part series. In my last post, I shared how I wrote a full-length three-act play in three days. How did I do that? I was able to visualize my end product before sitting down to …
Continue Reading about Visualization and the Writing Process, Part 2 →
Visualization and the Writing Process, Part 1
Writers and travelers are mesmerized alike by knowing of their destinations. ~Eudora Welty The first requirement of writing is to know where you’re going when you sit down to write. If you can see …
Continue Reading about Visualization and the Writing Process, Part 1 →
P.S. You Can Boost Your Response Rate with a P.S.
The three most important elements in a winning sales letter are the headline, offer and P.S. Who would have thought the lowly P.S. would be in that list? Yet surprisingly, the P.S. is more important …
Continue Reading about P.S. You Can Boost Your Response Rate with a P.S. →
7 Reasons You Need to Write a Book
What’s the one thing you can do to give yourself instant credibility? Not long ago, I heard about the owner of a gourmet pizzeria who wrote a book. It probably wasn’t long: promoting her restaurant …
Emotional Engagement: How to Make Your Promotion Irresistible
Emotional engagement is an advanced technique for generating that “must-have” reaction to your promotions. Of course, knowing it even exists is just the beginning. The trick is to make it a …
Continue Reading about Emotional Engagement: How to Make Your Promotion Irresistible →
