Kathryn Aragon
B2B Growth Consultant
This month, we're exploring ways to love your customer. We've already discussed two methods, honest respect and extreme value. Today we talk about the importance of customer service. The …
Continue Reading about How to Build Trust and Wow Your Customers: The Easy Way →
This month we're talking about ways you can win your customer's heart — and build your business at the same time. Last week's article was about respecting your customers. If you missed it, you can …
Want to grow your business? Make February your unofficial "Love Your Customer" month. To that end, this month I'll be writing about four things you can and should do to win your customer's heart. The …
Continue Reading about Customer Satisfaction: Without Them, You’re Out of Business →
Are you satisfied with the results you currently get from your sales pages? The effectiveness of any sales page can be increased by as much as 20% by simply reworking its beginning to accomplish …
It's ironic. Here we are in the Information Age, suffering information overload, yet we continue to crave… you guessed it… information. Is it an addiction? Is it a result of the isolation we …
Continue Reading about Building Your Business Persona: Real or Reality? →
One of the pillars of marketing is differentiation: standing out from the crowd, having a unique selling point and a one-of-a-kind brand. But how far are you willing to go to be different? …
Continue Reading about Differentiation: How Far Are You Willing to Go? →
