Do you ever get an email that makes you stop and think, “Wow. I should do something like that”? This is one that arrived in my inbox last week.… …
Continue Reading about One (Often-Overlooked) Email that All But Guarantees Engagement and Sales →
Can Your Subscribers Read Your Emails? (And How to Make Sure They Can)
When you wake up in the morning, what’s the first thing you do? If you’re like 61% of other smartphone users, you check your email. Probably in bed. Right after shutting off your alarm. While …
Continue Reading about Can Your Subscribers Read Your Emails? (And How to Make Sure They Can) →
Digital Marketing: What to Expect in 2013
What can you expect for your digital marketing in 2013? Here's my take on the trends... Downgrade of Facebook I predict that Facebook will become less important to businesses that don’t …
Continue Reading about Digital Marketing: What to Expect in 2013 →
How Many Touches Make the Ideal Marketing Campaign?
Someone asked me the other day how many touches would make an effective marketing campaign. Marketing “gurus” have suggested three touches as the ideal. For the people who follow them, that number …
Continue Reading about How Many Touches Make the Ideal Marketing Campaign? →
The Bottom Line in Email Marketing
Maybe you’ve heard rumors that email marketing is dead. I’m not sure how these rumors get started. Possibly it’s by email marketers who are trying to reduce competition in their readers’ …
Final 3 Tactics for Digital Marketers
Last week I listed my top three picks for the marketing tactics that will help you succeed as a digital marketer. If you missed it, you can read it here. Today, I continue the list, giving you my …
Continue Reading about Final 3 Tactics for Digital Marketers →
