Kathryn Aragon
B2B Growth Consultant
https://youtu.be/isp5aXb1-So Avoid content for content's sake. Here's what to do. In case you prefer to read, here's the transcript. Hi everyone, Kathryn Aragon here, with a quick tip for getting …
Continue Reading about The #1 Thing Keeping Your Content from Driving Results →
When it comes to social content, most businesses jump right in, assuming they’ll figure it out as they go. And they’re half right. With practice, you get better at anything. But to get the most …
Last week, you decided the promotions and strategies you wanted to focus on in your 2013 marketing plan. (If you didn’t do that already, now is a good time. Read Get a Head Start on Next Year's …
Continue Reading about Annual Planning: How to Keep Your Projects on Track →
As the year winds to an end and most of your marketing projects are done (or close to it), it’s tempting to give a sigh of relief and take a holiday break from marketing. But knowing that’s the …
Continue Reading about Get a Head Start on Next Year’s Marketing Plan →
Results. Converting prospects into customers and customers into loyal fans. That’s the bottom line in marketing. So why are marketing departments satisfied with lackluster messaging that doesn’t …
Continue Reading about Strategic Direct Response: Banish Aimless Marketing Once and For All →
This month, I've detailed a simple process for developing your marketing strategy for the year. The process begins with a high-level overview and continues with a selection of the channels you'll use …
