Kathryn Aragon
Marketing for SaaS and Services
Your research is done. Your strategy is set. It’s time to start writing copy. How do you begin? Before letting the words flow, you need to decide on the strategic approach that will best express …
Continue Reading about Direct Response Copywriting: 13 Formats for Winning Campaigns →
A great promotion doesn't just appear, fully realized, to the expectant writer. It's not like Field of Dreams. If you sit at your computer, it won't come. To write copy that gets a mere 1 to 2% …
As a content marketer, engagement is everything. You need a community of loyal followers who know, like and trust you. How do you create engagement? By solving problems for your readers. But if you …
Continue Reading about Content Marketing Tip #3: Multiple Levels of Engagement →
Content marketing isn’t new. But it’s a relatively new addition to the marketer’s daily toolbox. As a result, it’s still somewhat misunderstood. Applied well, content marketing is a valuable tool. …
Continue Reading about 2 Myths about Content that Could be Counterproductive →
Three keys to content marketing are ideas, distribution and readers. For each of these goals, is there a better tool than Twitter? If you want to know what others are talking about, tune into …
Continue Reading about Drink up. Twitter Tastes Sweet to Content Marketers. →
Writers, marketers, communications experts: it’s time to recall a foundational truth that can make a huge impact on your results. No matter what you write, no matter what communication you put in …
