Kathryn Aragon
B2B Growth Consultant
This is part 2 in a two-part series. In my last post, I shared how I wrote a full-length three-act play in three days. How did I do that? I was able to visualize my end product before sitting down to …
Continue Reading about Visualization and the Writing Process, Part 2 →
Writers and travelers are mesmerized alike by knowing of their destinations. ~Eudora Welty The first requirement of writing is to know where you’re going when you sit down to write. If you can see …
Continue Reading about Visualization and the Writing Process, Part 1 →
I’m noticing a trend that makes me uncomfortable. Perhaps you’ve seen it too. It’s a growing misunderstanding of what it means to be a thought leader. In the last week, I’ve read that people who use …
Continue Reading about Thought Leadership Isn’t License to Criticize →
Whether you office in a cubicle or at home, it doesn’t matter. If you’re a professional marketer, many of your daily duties are the same.I’ve outlined a day in my freelance office and a day in my …
When it comes to marketing, how do you define great? Is it the award-winning campaigns or the ones that go viral? Is greatness measured by response rates and bottom-line profits? Or is a great …
Continue Reading about Great Marketing Is Built on Great Ideas →
One of the greatest challenges with content marketing is coming up with enough ideas to provide a steady stream of useful, relevant content. The problem isn’t one of idea generation, though. It's …
Continue Reading about Content Marketing: Re-purpose and Re-imagine your Ideas →
