A great promotion doesn’t just appear, fully realized, to the expectant writer. It’s not like Field of Dreams. If you sit at your computer, it won’t come. To write copy that gets a mere 1 to 2% response rate (which is the least you should shoot for), you’ll need to invest time up front, before […]
6 Benefits of Content Marketing
Wondering if content marketing is right for your business? Content marketing is one of the most powerful promotional strategies being used by businesses of all sizes, across all channels, in all industries. It doesn’t matter what type of business you have, content marketing offers six important benefits.
The Right Way to Think About Content
To understand how successful content marketers think about content, you must understand what it is and what it isn’t. Let’s start with what it isn’t. Content as marketing The truth is, content marketing is a misnomer. Marketing makes us think of traditional push-style tactics, and we immediately call to mind direct mail or infomercials.
Content Marketing Tip #3: Multiple Levels of Engagement
As a content marketer, engagement is everything. You need a community of loyal followers who know, like and trust you. How do you create engagement? By solving problems for your readers. But if you think about it, the problems you solve never stand alone. They’re closely related to other problems, issues and concerns that also […]
Content Marketing Tip #2: Connect with Your Readers
The one criteria for succeeding as a publisher is to connect with your readers. That means you have to know your audience so well you can talk to them like a best friend. As content marketers, we are publishers. Our failing is that we forget it. All too often, we miss the heartbeat of our […]
Content Marketing Tip #1: Know Your Reader
You may have heard the old marketing maxim, “If you target everyone, you target no one.” This is especially true for content marketers. To succeed at content marketing, you must address the specific needs of your readers. But you can’t do that if you haven’t first identified who they are.
What Your Prospect Wants to Know
Do you care about your customers? You make a sale for one, and only one, reason. Purchasing from you, there’s more in it for your customer than with any of your competitors. That being said, does your “deliverable” honestly benefit your customer? Is your bottom line a positive experience for the end user or a […]
2 Myths about Content that Could be Counterproductive
Content marketing isn’t new. But it’s a relatively new addition to the marketer’s daily toolbox. As a result, it’s still somewhat misunderstood. Applied well, content marketing is a valuable tool. But if you’ve adopted one of two myths, you may be missing the mark.
Don’t Confuse Content with Collateral
There seems to be some confusion about what content marketing is. And isn’t. When marketers think about content, they often want persuasive hype in the headline and a hard offer in the close. When sales people think about content, they want an about-me page with features and benefits. But neither of these approaches is right.
Drink up. Twitter Tastes Sweet to Content Marketers.
Three keys to content marketing are ideas, distribution and readers. For each of these goals, is there a better tool than Twitter? If you want to know what others are talking about, tune into Twitter. If you want to start a conversation or get the word out about a new piece of content, put it […]