Results. Converting prospects into customers and customers into loyal fans. That’s the bottom line in marketing. So why are marketing departments satisfied with lackluster messaging that doesn’t convert? Why is aimless marketing not only allowed, but encouraged?
How to Make Your Marketing Stick
Your message is clear. You’ve targeted your ideal prospect. And your offer is irresistible. But you’re still not getting the responses you need! If this sounds like your problem, your marketing is missing an essential ingredient: stickiness. A great offer is the cornerstone of good marketing, but unless your prospects know, like and trust you, […]
Do You Make These 4 Marketing Mistakes?
Success in marketing depends on one thing: delivering an irresistible offer to the people who are most likely to respond. Sounds simple, right? Nothing could be further from the truth. Because behind that successful offer are a number of strategies that must be securely in place before you can connect and convert. Where does it […]
Why Marketing Matters
When it comes to building your business, having a great product or solution isn’t enough. You need customers. Watch this video to learn more…
Keep Your Customers Coming Back for More
We come to the end of “Love Your Customer” month. Each week we’ve covered things you can do to build your business by putting your customers first. Today, we wrap up with a focus on long-term relationship. Let me start by asking a question… Is relationship important, or does that introduce an element of “unprofessionalism”?
How to Build Trust and Wow Your Customers: The Easy Way
This month, we’re exploring ways to love your customer. We’ve already discussed two methods, honest respect and extreme value. Today we talk about the importance of customer service. The long-time star in this category is Nordstrom. They’ve built their reputation on a willingness to do whatever it takes to make you happy. But they aren’t […]
Xtreme Value: How Much Is Enough?
This month we’re talking about ways you can win your customer’s heart — and build your business at the same time. Last week’s article was about respecting your customers. If you missed it, you can find it here. Today, we’ll be talking about extreme value. Your customer’s bottom line All your customer cares about is […]
Customer Satisfaction: Without Them, You’re Out of Business
Want to grow your business? Make February your unofficial “Love Your Customer” month. To that end, this month I’ll be writing about four things you can and should do to win your customer’s heart. The simple fact is, without customers, you’re out of business. All too often, we treat customer satisfaction as a separate activity, […]
Powerhouse Leads
Are you satisfied with the results you currently get from your sales pages? The effectiveness of any sales page can be increased by as much as 20% by simply reworking its beginning to accomplish these four important tasks.
Building Your Business Persona: Real or Reality?
It’s ironic. Here we are in the Information Age, suffering information overload, yet we continue to crave… you guessed it… information. Is it an addiction? Is it a result of the isolation we feel from fractured families or too much technology? It would make an interesting study, but from my perspective, why doesn’t matter. What’s […]