Whether you office in a cubicle or at home, it doesn’t matter. If you’re a professional marketer, many of your daily duties are the same. I’ve outlined a day in my freelance office and a day in my …
Emotional Engagement: How to Make Your Promotion Irresistible
Emotional engagement is an advanced technique for generating that “must-have” reaction to your promotions. Of course, knowing it even exists is just the beginning. The trick is to …
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Great Marketing Is Built on Great Ideas
When it comes to marketing, how do you define great? Is it the award-winning campaigns or the ones that go viral? Is greatness measured by response rates and bottom-line profits? Or is a great …
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Direct Response: 3 Elements that Make a Package Sing
In direct response, we’ve been taught that copy is king. These days, visuals and layout make a big difference as well. Yes, people will read long copy if they’re interested in buying. But we’re …
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Tell Them What You Want Them to Do
People are busy. And yes, the people you market to have a life that doesn’t include you. That’s why some people use the term interruption marketing to describe old-fashioned advertising and …
How to Write Persuasively for the Web
NOTE: Much of this post is still accurate since Google's Panda and Penguin updates. But don't put too much emphasis on keywords. Over-optimization will harm your optimization efforts rather than …
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