In the world of SEO, there’s a new tactics that may, at first glance, look more like social media than traditional optimization. That tactic is Google+. For Google, search is a product, and its …
Digital Marketing: What to Expect in 2013
What can you expect for your digital marketing in 2013? Here's my take on the trends... …
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Selling on Social Media: Find the Friend Zone
One of the biggest challenges in social media marketing is that social and selling don’t seem to go together. If anything, they’re opposites. Yet social media is slowly becoming a mainstream …
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How to Use a Call to Action in Social Media
Social media marketing is challenging because it’s not just marketing. It’s marketing and relationship. If you’re like many marketers, you struggle to be relational yet still get results. The …
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How to Create Your New Twitter Header
If you haven’t done so already, it’s time to update your Twitter profile. A few weeks ago, Twitter rolled out a new header feature, similar to the Facebook’s timeline banner. It’s a nice change …
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Marketing Has Changed: Are You Keeping Up?
Marketing used to be interruption-style communications: people yelling on the street corner, print ads, radio and TV spots, direct mail, you name it. Its goal was to scream, “Look at me!” so the …
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