Kathryn Aragon
B2B Growth Consultant
Social media marketing has definitely found its way into the mainstream marketing toolbox. In fact, it's fast becoming one of our favorite tools. According to a recent study by Alterian, each of us …
Continue Reading about Social Media Overload: The Metrics that Matter →
Gone are the days of push marketing. Two-way marketing, we’ve discovered, is far more powerful, building strong customer engagement. But what if you don’t already have a loyal following? What if …
Continue Reading about 4 Keys to Strong Prospect Engagement →
Whether you office in a cubicle or at home, it doesn’t matter. If you’re a professional marketer, many of your daily duties are the same.I’ve outlined a day in my freelance office and a day in my …
In Marketing 101, we’re taught to begin with a positioning statement. It’s our raison d’être, our reason for being. And it should be distilled to the point that it could fit within a sentence or …
Continue Reading about Simplicity: The Secret to Powerful Marketing →
When it comes to marketing, how do you define great? Is it the award-winning campaigns or the ones that go viral? Is greatness measured by response rates and bottom-line profits? Or is a great …
Continue Reading about Great Marketing Is Built on Great Ideas →
Your business blog should be the hub of a strong social media and content marketing strategy. As such, it’s vital that you get it right. Unless you know how to strategically plug a blog into the big …
Continue Reading about Blogging for Business: 10 Tips to Build a Powerful Business Blog →
