In the world of SEO, there’s a new tactics that may, at first glance, look more like social media than traditional optimization. That tactic is Google+. For Google, search is a product, and its …
Long Copy or Short? A New Spin on the Question
One of the chief complaints (or worries) among marketers is that people don’t read any more. As if it’s a new situation that we need to adjust for. But the truth is, it’s nothing new. Recently, …
Continue Reading about Long Copy or Short? A New Spin on the Question →
How to Write Content that has the Power to Seduce
Okay, so you bought into content marketing. You and 91% of B2B marketers, according to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends. But let’s be honest. The fact that you …
Continue Reading about How to Write Content that has the Power to Seduce →
Digital Marketing: What to Expect in 2013
What can you expect for your digital marketing in 2013? Here's my take on the trends... …
Continue Reading about Digital Marketing: What to Expect in 2013 →
Social Content Planning for the New Year
If you’re a social content marketer, your marketing plan doesn’t end when you schedule your promotions and strategies. You also need an editorial calendar, which serves as your content communication …
Continue Reading about Social Content Planning for the New Year →
Annual Planning: How to Keep Your Projects on Track
Last week, you decided the promotions and strategies you wanted to focus on in your 2013 marketing plan. (If you didn’t do that already, now is a good time. Read Get a Head Start on Next Year's …
Continue Reading about Annual Planning: How to Keep Your Projects on Track →
