Kathryn Aragon
B2B Growth Consultant
Marketing used to be interruption-style communications: people yelling on the street corner, print ads, radio and TV spots, direct mail, you name it. Its goal was to scream, “Look at me!” so the …
Continue Reading about Marketing Has Changed: Are You Keeping Up? →
Marketing has changed. More importantly, it’s continuing to change at an accelerated pace. These aren’t slight changes that require a small adjustment on your part. They’re massive technological …
Building a profitable business — especially in a sluggish economy — can be a challenge. It’s even harder when you factor in new technology, industry changes, and changes in marketing and …
Maybe you’ve heard rumors that email marketing is dead. I’m not sure how these rumors get started. Possibly it’s by email marketers who are trying to reduce competition in their readers’ …
You've heard the key to business success: location, location, location... Online businesses are no different. For us, a website is prime real estate, as valuable as the key spot in a busy shopping …
Continue Reading about 5 Tips that Can Instantly Improve Your Web Pages →
In the days before computers, if you wanted to sell something, direct response was your best bet. It didn't matter what your media was -- ad, radio spot, television commercial, or sales letter -- …
Continue Reading about No Need to Yell at Your Online Visitors →
