Have you noticed? Every now and then, a particular idea takes hold and every content writer in your industry writes about that one topic. Sure, some posts are interesting. Some add to the …
Can Your Subscribers Read Your Emails? (And How to Make Sure They Can)
When you wake up in the morning, what’s the first thing you do? If you’re like 61% of other smartphone users, you check your email. Probably in bed. Right after shutting off your alarm. While …
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How to Write Content When You Hate Writing
Don’t like to write? You’re not alone. But you’re also about to face a crisis. Content marketing, which has become THE marketing strategy in our social marketplace, demands a lot of writing. …
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Long Copy or Short? A New Spin on the Question
One of the chief complaints (or worries) among marketers is that people don’t read any more. As if it’s a new situation that we need to adjust for. But the truth is, it’s nothing new. Recently, …
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How to Write Content that has the Power to Seduce
Okay, so you bought into content marketing. You and 91% of B2B marketers, according to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends. But let’s be honest. The fact that you …
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Digital Marketing: What to Expect in 2013
What can you expect for your digital marketing in 2013? Here's my take on the trends... Downgrade of Facebook I predict that Facebook will become less important to businesses that don’t …
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