People are busy. And yes, the people you market to have a life that doesn’t include you. That’s why some people use the term interruption marketing to describe old-fashioned advertising and …
Business Success: Make Your Prospects Comfortable
“People rarely seek out or choose the best. Instead,they choose what makes them comfortable,whether it’s the best or not,” says Garrison Wynn in his book, The Real Truth about Success. Wynn …
Continue Reading about Business Success: Make Your Prospects Comfortable →
How to Write Persuasively for the Web
NOTE: Much of this post is still accurate since Google's Panda and Penguin updates. But don't put too much emphasis on keywords. Over-optimization will harm your optimization efforts rather than …
Continue Reading about How to Write Persuasively for the Web →
8 Rules for Clear, Readable Copy
Some say the headline is the most important element of your promotion. Others say the offer is most important. But let’s face it, if you want results, your promotion must get read. That being the …
The Importance of Being Social
More than 75% of U.S. households use social media, according to a mid-2010 report by Nielson Company. And it accounts for more than a fifth of their time online. Listen to these stats: 20% of …
Branding vs Marketing: Which Is More Important?
The debate continues to rage. Which is more important, branding or marketing? Or are they two gears in one machine? As we discussed last week, marketing is the process of getting people who need your …
Continue Reading about Branding vs Marketing: Which Is More Important? →