Kathryn Aragon
Marketing for SaaS and Services
Results. Converting prospects into customers and customers into loyal fans. That’s the bottom line in marketing. So why are marketing departments satisfied with lackluster messaging that …
Continue Reading about Strategic Direct Response: Banish Aimless Marketing Once and For All →
Is there ever such a thing as pure, unadulterated creativity? Probably not. Which is why even great writers like Shakespeare borrow ideas and plots. Hey, if Shakespeare wasn't above a little …
Continue Reading about Beg, Borrow and Steal… with Integrity →
When you think of copywriting tips, it isn't Shakespeare who typically comes to mind. Maybe it's because he wrote in King James English or that we study him in advanced English classes. But …
Your message is clear. You've targeted your ideal prospect. And your offer is irresistible. But you're still not getting the responses you need! If this sounds like your problem, your marketing is …
Success in marketing depends on one thing: delivering an irresistible offer to the people who are most likely to respond. Sounds simple, right? Nothing could be further from the truth. Because …
Continue Reading about Do You Make These 4 Marketing Mistakes? →
When it comes to building your business, having a great product or solution isn't enough. You need customers. Watch this video to learn more... …
