Do you care about your customers? You make a sale for one, and only one, reason. Purchasing from you, there’s more in it for your customer than with any of your competitors. That being said, does …
2 Myths about Content that Could be Counterproductive
Content marketing isn’t new. But it’s a relatively new addition to the marketer’s daily toolbox. As a result, it’s still somewhat misunderstood. Applied well, content marketing is a valuable tool. …
Continue Reading about 2 Myths about Content that Could be Counterproductive →
How to Profit by Making Your Content Free
How do you approach content marketing? Do you favor paid or free information? I’m going to tell you why I think free is your best bet, especially early in the sales cycle. But first, let me tell you …
Continue Reading about How to Profit by Making Your Content Free →
Don’t Confuse Content with Collateral
There seems to be some confusion about what content marketing is. And isn’t. When marketers think about content, they often want persuasive hype in the headline and a hard offer in the close. When …
Continue Reading about Don’t Confuse Content with Collateral →
What SPOC Taught Me About Content Marketing
Last month I attended the Self-Publishers Online Conference (SPOC) by Susan Daffron, author of Publishize. I have to say, it was one of the best online conferences I’ve ever attended. (Let me also …
Continue Reading about What SPOC Taught Me About Content Marketing →
Drink up. Twitter Tastes Sweet to Content Marketers.
Three keys to content marketing are ideas, distribution and readers. For each of these goals, is there a better tool than Twitter? If you want to know what others are talking about, tune into …
Continue Reading about Drink up. Twitter Tastes Sweet to Content Marketers. →
