Kathryn Aragon
B2B Growth Consultant
How many blog posts should you be publishing? Twenty posts a month? Ten? Five? Or can you get away with less? With 86% of businesses using content marketing, there’s more content flooding inboxes …
Continue Reading about The Question of Frequency: Quality vs. Quantity in Blogging →
Of all the types of content you can create, one of the most challenging is newsjacking. Why? Because as easy as it sounds, it takes a lot of skill to get it right. You have to be paying attention to …
Continue Reading about The Art of Newsjacking: 5 Ways to Tap the News for New Content →
As marketers, we labor to elevate brands as high as possible, at the very least above consumer indecision. We create "versus" articles comparing our product to other options on the market. We make …
Continue Reading about Why Your Perfect Content May Actually Hurt Your Brand →
Last week, I had the pleasure of joining Ann Smarty on Viral Content Buzz’s weekly Twitter chat. I have to admit, of all social events, a Twitter chat is one of the easiest (and most enjoyable). If …
Continue Reading about Twitter Chat Roundup: Inspiration for Content Marketers →
Be honest. If you saw your content today for the first time, would you share it? We’ve become a social culture. But there are consistent patterns, or “rules,” to the kind of content that gets …
Continue Reading about Why Your Blog Posts Don’t Get Shared (And 5 Kinds of Content that Do) →
Putting an optin form in your sidebar may have worked when the Internet was new. But no more. You need to be strategic, and you need to follow list building best practice. This infographic, courtesy …
Continue Reading about Get More Email Optins with These Pro Tactics [Infographic] →
