I never thought of curiosity as anything other than inquisitiveness. Curiosity killed the cat and all that. But Scott Shigeoka has opened my eyes. In his book Seek: How Curiosity Can …
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The Greatness Mindset: Book Review
If you’re feeling a little lost on your success journey, you may need to replace your massive to-do list with a mindset adjustment. And for that, Lewis Howes could be your best resource. His book, …
Going on Offense: Book Review
How do the world’s most successful companies remain agile and innovative? How do they consistently launch new products and services that generate raving fans? According to Behnam Tabrizi, author of …
Product Marketing vs Growth Marketing: Which Is Best?
Marketing is a bit like apples. There’s not just one type, and each has different applications and outcomes. Today, we’re going to explore product marketing vs growth marketing. Specifically, …
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Churn in Business: How to Evaluate & Reduce Your Churn Rates
After investing time, energy, and dollars to acquire a customer, why would you let them churn? Churn in business is deadly. Research has found that customer churn can lead to a loss of 15–50% …
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The Hidden Cost of Customer Churn
Customer churn costs you directly and indirectly, now and in the future. That’s why it’s your number one priority for driving growth. In this article, we’ll explore the true cost of churned …
