Are you satisfied with the results you currently get from your sales pages? The effectiveness of any sales page can be increased by as much as 20% by simply reworking its beginning to accomplish …
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Building Your Business Persona: Real or Reality?
It's ironic. Here we are in the Information Age, suffering information overload, yet we continue to crave… you guessed it… information. Is it an addiction? Is it a result of the isolation we …
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The Courage to Be Creative
Steve Jobs probably had it. Leonardo da Vinci had it for sure. But Shakespeare didn't. What is it? Creativity. It's one of the most highly prized and admired qualities in all mankind. But it's such …
Differentiation: How Far Are You Willing to Go?
One of the pillars of marketing is differentiation: standing out from the crowd, having a unique selling point and a one-of-a-kind brand. But how far are you willing to go to be different? …
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Creativity Is Weird
You don't have to read much of Seth Godin's book, We Are All Weird, to get the message. The new normal is weird. It's a comforting thought for us creatives. How often have you come up with a great …
The Time for Hype Is Over
I just got off the phone with a client. He tells me his father has never "approved" of his marketing, that it's too edgy, too hyped. He wants me to redo one of his marketing pieces — create something …
