Kathryn Aragon
B2B Growth Consultant
Your business blog should be the hub of a strong social media and content marketing strategy. As such, it’s vital that you get it right. Unless you know how to strategically plug a blog into the big …
Continue Reading about Blogging for Business: 10 Tips to Build a Powerful Business Blog →
In direct response, we’ve been taught that copy is king. These days, visuals and layout make a big difference as well. Yes, people will read long copy if they’re interested in buying. But we’re …
Continue Reading about Direct Response: 3 Elements that Make a Package Sing →
One of the greatest challenges with content marketing is coming up with enough ideas to provide a steady stream of useful, relevant content. The problem isn’t one of idea generation, though. It's …
Continue Reading about Content Marketing: Re-purpose and Re-imagine your Ideas →
We live in an age of skepticism. You might say people don’t take candy from strangers any more. They don’t take advice from people with an agenda. They skip commercials and throw away junk mail. …
Continue Reading about What’s Your Story? Build Business Success on a Foundation of Values →
Marketers might easily dub this “The Year of Content Marketing.” According to B2B Content Marketing: 2010 Benchmarks, Budgets and Trends, nine out of 10 B2B marketers use content marketing to grow …
Continue Reading about Content Marketing: Marketers Adopt a Publishers’ Mindset →
I get it. In an economic slump, costs must be cut. But honestly, how do you expect to survive if you slash customer service? I was at an electronics store last night making a return. Keep in mind, …
Continue Reading about Customer Service in a Recession: More Important, Not Less →
