Kathryn Aragon
B2B Growth Consultant
Content planning is a lot like exercise. It isn't always fun, but you gotta do it if you want your content to perform. Fortunately, content planning can be done quickly and effectively, using a …
Continue Reading about Content Planning: 6 Steps that Simplify Your Content Creation →
Let's talk about sales content. For too long, it’s been the last thing we think about when we say “content marketing.” And it's time for that to change. Content originally referred to the blog. …
Continue Reading about Sales Content: Why You Need It, and How to Prioritize It →
Running out of ideas for your social media posts? In this post, you'll find 17 distinct types of social media posts, all of them proven to build your brand, drive engagement, and lead to sales. …
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We’ve all seen the nightmare PR situations where a celebrity, CEO, or employee did or said something stupid and put the entire brand at risk. We’ve seen it with world leaders too. Trouble …
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Today, I’m going to walk you through a simple process for creating a content strategy that’s painless and can actually improve traffic and conversions. I’ve run content for several industry-leading …
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Marketing success hinges on your ability to get your message in front of your ideal customers. But there’s more to it than pushing it to the platforms where they hang out. They need to see it, …
Continue Reading about Getting the Tone of Your Content Right →
