In 2011, only a fourth (26%) of marketing professionals reported their felt overwhelmed by social media. Only 9% felt it makes their life easier. Fast-forward to …
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20 404 Pages You Can Write Home About (& 3 You Shouldn’t)
It happens. A link breaks on an old blog post, and the webmaster is too busy to notice. Or a URL gets typed wrong. Trouble is, people clicking on those links end up… on your 404 page. What’s a …
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The Truth About Why You Aren’t Attracting Better Customers
I’m responding to several articles I read this week. First is a rant by Greg Ciotti on Bidsketch about why writers aren’t getting the same level of respect (or pay) as designers. In that same …
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One (Often-Overlooked) Email that All But Guarantees Engagement and Sales
Do you ever get an email that makes you stop and think, “Wow. I should do something like that”? This is one that arrived in my inbox last week.… …
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Selling on Social Media: Find the Friend Zone
One of the biggest challenges in social media marketing is that social and selling don’t seem to go together. If anything, they’re opposites. Yet social media is slowly becoming a mainstream …
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No Need to Yell at Your Online Visitors
In the days before computers, if you wanted to sell something, direct response was your best bet. It didn't matter what your media was -- ad, radio spot, television commercial, or sales letter -- …
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