One of the most challenging assignments for any marketer is the elusive (and intimidating) unique selling proposition (USP). "Own a piece of the market," instructs your marketing manual. Okay, but …
Strategic Direct Response: Banish Aimless Marketing Once and For All
Results. Converting prospects into customers and customers into loyal fans. That’s the bottom line in marketing. So why are marketing departments satisfied with lackluster messaging that doesn’t …
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3 Copywriting Tips from the Bard
When you think of copywriting tips, it isn't Shakespeare who typically comes to mind. Maybe it's because he wrote in King James English or that we study him in advanced English classes. But …
Do You Make These 4 Marketing Mistakes?
Success in marketing depends on one thing: delivering an irresistible offer to the people who are most likely to respond. Sounds simple, right? Nothing could be further from the truth. Because …
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Why Marketing Matters
When it comes to building your business, having a great product or solution isn't enough. You need customers. Watch this video to learn more... …
Keep Your Customers Coming Back for More
We come to the end of "Love Your Customer" month. Each week we've covered things you can do to build your business by putting your customers first. Today, we wrap up with a focus on long-term …
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