In 2011, only a fourth (26%) of marketing professionals reported their felt overwhelmed by social media. Only 9% felt it makes their life easier. Fast-forward to …
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11 Ways to Create High-Value Fans and Followers
You may or may not have heard about it. There was a mix-up at Nutella a few weeks ago that resulted in a cease-and-desist letter being sent to their biggest fan. Big mistake. Fortunately, the folks …
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Digital Marketing: What to Expect in 2013
What can you expect for your digital marketing in 2013? Here's my take on the trends... …
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12 Tips for Successful Marketing Campaigns
If you run marketing campaigns for your business, you know what a challenge it can be to keep all your projects on target and on schedule. But it's not something you can just "wing it" on and …
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Anatomy of a Marketing Campaign
Ever do this? Craft a killer landing page for your website, get everything loaded and running, and then sit back, waiting for the sale to pour in. But you wait and wait… and wait. No results. You …
Marketing Has Changed: Are You Keeping Up?
Marketing used to be interruption-style communications: people yelling on the street corner, print ads, radio and TV spots, direct mail, you name it. Its goal was to scream, “Look at me!” so the …
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