Kathryn Aragon
Marketing for SaaS and Services
What can you expect for your digital marketing in 2013? Here's my take on the trends... Downgrade of Facebook I predict that Facebook will become less important to businesses that don’t …
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If you run marketing campaigns for your business, you know what a challenge it can be to keep all your projects on target and on schedule. But it's not something you can just "wing it" on and …
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Ever do this? Craft a killer landing page for your website, get everything loaded and running, and then sit back, waiting for the sale to pour in. But you wait and wait… and wait. No results. You …
One of the biggest challenges in social media marketing is that social and selling don’t seem to go together. If anything, they’re opposites. Yet social media is slowly becoming a mainstream …
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Someone asked me the other day how many touches would make an effective marketing campaign. Marketing “gurus” have suggested three touches as the ideal. For the people who follow them, that number …
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Marketing used to be interruption-style communications: people yelling on the street corner, print ads, radio and TV spots, direct mail, you name it. Its goal was to scream, “Look at me!” so …
Continue Reading about Marketing Has Changed: Are You Keeping Up? →
