I just got off the phone with a client. He tells me his father has never "approved" of his marketing, that it's too edgy, too hyped. He wants me to redo one of his marketing pieces — create something …
Marketing Results: Have they changed?
Direct mail has been replaced by email. Advertising has been trumped by content marketing and social media. New technology and new media are quickly putting traditional marketing tactics (and those …
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What Your Prospect Wants to Know
Do you care about your customers? You make a sale for one, and only one, reason. Purchasing from you, there’s more in it for your customer than with any of your competitors. That being said, does …
A Lesson in Listenomics
Your customers are talking. Are you listening? When you tune in to your customers and respond to their needs, you can win their hearts. But the opposite is also true. Remember the “Dell sucks” and …
Is Content the New SEO?
Correct me if I’m wrong, but it seems to me that content is the new SEO. Since the Panda update in February: Many sites' traffic fell by more than 70%. Sites with high keyword ratios were …
Packing a Promotion: Decide What Matters
Right now moving on my mind. No, I’m not moving. But my friend is. And I’m helping her pack. It’s an interesting thing, packing. While you’re sorting through all your possessions, deciding what goes …
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