Your customers are talking. Are you listening? When you tune in to your customers and respond to their needs, you can win their hearts. But the opposite is also true. Remember the “Dell sucks” and …
Google vs. Your Readers: How to Produce Quality Content for Non-Readers
It’s an odd world. Readers are now skimmers. Yet they crave information. Google rewards content, not keywords. Yet keywords are the foundation of search. What’s a marketer to do? …
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Is Content the New SEO?
Correct me if I’m wrong, but it seems to me that content is the new SEO. Since the Panda update in February: Many sites' traffic fell by more than 70%. Sites with high keyword ratios were …
Social Media Overload: The Metrics that Matter
Social media marketing has definitely found its way into the mainstream marketing toolbox. In fact, it's fast becoming one of our favorite tools. According to a recent study by Alterian, each of us …
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4 Keys to Strong Prospect Engagement
Gone are the days of push marketing. Two-way marketing, we’ve discovered, is far more powerful, building strong customer engagement. But what if you don’t already have a loyal following? What if …
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Fill Your Funnel: Tap into the Power of Online Offers
I love the image of a funnel when we’re talking about marketing and sales. The sales cycle only applies to sales. The 4Ps only work for marketing. But the funnel is where marketing and sales …
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