Kathryn Aragon
B2B Growth Consultant
Years ago, as mothers often do, I helped my son with a school project. This was no ordinary project. In our feeble attempts to give the teacher what she wanted, we spent the night scouring the web, …
Continue Reading about Brand Appeal: Does Your Brand Have What It Takes? →
In 2011, only a fourth (26%) of marketing professionals reported their felt overwhelmed by social media. Only 9% felt it makes their life easier. Fast-forward to …
Continue Reading about Social Media Overload? 3 Tips to Regain Control →
Unless you live under a rock, you heard about bombs at the Boston Marathon and the explosion in West, Texas, last week. My thoughts and prayers continue to go out to the people of Boston and …
Continue Reading about Social Media in the Wake of a Tragedy →
“Perception is reality.” That’s how my professor started every marketing class, repeating the words as a mantra until they became a permanent part of our thinking. Even so, when you’re on the …
Continue Reading about Why Some Promotions Sell and Others Fail →
One of the most challenging assignments for any marketer is the elusive (and intimidating) unique selling proposition (USP). "Own a piece of the market," instructs your marketing manual. Okay, but …
Your message is clear. You've targeted your ideal prospect. And your offer is irresistible. But you're still not getting the responses you need! If this sounds like your problem, your marketing is …
