Kathryn Aragon
B2B Growth Consultant
How do you approach content marketing? Do you favor paid or free information? I’m going to tell you why I think free is your best bet, especially early in the sales cycle. But first, let me tell you …
Continue Reading about How to Profit by Making Your Content Free →
It’s an odd world. Readers are now skimmers. Yet they crave information. Google rewards content, not keywords. Yet keywords are the foundation of search. What’s a marketer to do? …
Continue Reading about Google vs. Your Readers: How to Produce Quality Content for Non-Readers →
Correct me if I’m wrong, but it seems to me that content is the new SEO. Since the Panda update in February: Many sites' traffic fell by more than 70%. Sites with high keyword ratios were …
Writers, marketers, communications experts: it’s time to recall a foundational truth that can make a huge impact on your results. No matter what you write, no matter what communication you put in …
The three most important elements in a winning sales letter are the headline, offer and P.S. Who would have thought the lowly P.S. would be in that list? Yet surprisingly, the P.S. is more important …
Continue Reading about P.S. You Can Boost Your Response Rate with a P.S. →
What’s the one thing you can do to give yourself instant credibility? Not long ago, I heard about the owner of a gourmet pizzeria who wrote a book. It probably wasn’t long: promoting her restaurant …
