Kathryn Aragon
B2B Growth Consultant
More than a quarter of B2B marketers' total budgets are allocated to content marketing initiatives, and 60% plan to increase that spend next year (B2B Content Marketing: 2012 Benchmarks, Budgets and …
Continue Reading about It’s Content Marketing. It Should Get Results. →
Are you satisfied with the results you currently get from your sales pages? The effectiveness of any sales page can be increased by as much as 20% by simply reworking its beginning to accomplish …
It's ironic. Here we are in the Information Age, suffering information overload, yet we continue to crave… you guessed it… information. Is it an addiction? Is it a result of the isolation we …
Continue Reading about Building Your Business Persona: Real or Reality? →
Steve Jobs probably had it. Leonardo da Vinci had it for sure. But Shakespeare didn't. What is it? Creativity. It's one of the most highly prized and admired qualities in all mankind. But it's such …
One of the pillars of marketing is differentiation: standing out from the crowd, having a unique selling point and a one-of-a-kind brand. But how far are you willing to go to be different? …
Continue Reading about Differentiation: How Far Are You Willing to Go? →
You don't have to read much of Seth Godin's book, We Are All Weird, to get the message. The new normal is weird. It's a comforting thought for us creatives. How often have you come up with a great …
